Conversate

A brand is a conversation.

The best conversations are often between like-minded people about shared interests.

With the right person and the right topic, you can talk for hours and still not run out of steam.

The conversation flows naturally, and the rare moments of silence are mere pregnant pauses making way for new lively discussions.

These types of talks energize you, make a lasting impression, and may even bring out the best of you. Deep personal truths may be exchanged, nurturing the relationship. You seek out opportunities to connect and make time for these conversations.

One of my all-time least favorite types of conversation is small talk.

Small talk is often stumbled into begrudgingly— an obligatory nicety.

Small talk can be draining and filled with awkward silences that defy the laws of time. Bland, uninspiring topics like the weather make an impression that's quickly forgotten. No personal details are shared, no depth. Just safe, boring conversation between two fellow humans.

We fidget with our phones, insert earbuds, evade eye contact—anything to avoid these dreaded verbal exchanges.

So think about who you want to connect with and go forth and gush about the things you and your people are passionate about.

Go deep. You'll alienate some, which is a good thing—less small talk and draining relationships—and you'll build genuine, strong relationships that will stand the test of time.