Gather round

A brand is a story.

The best stories all make good use of words and images.

If you want to make it interesting think about who’s likely to listen to your particular story and consider which bits of your story are most resonant with them. Amplify those parts.

A good brand strategy should act as a filter that produces concentrated words and images that ring true to your brand and your audience.

When your audience hears your story they will naturally see themselves in it.